SEO: Search Engine Optimization Keyword Basics
Rule #1: Most key phrases should be two or more word phrases
Since the Internet is so vast, most searches are performed using two or more search words. Searching using only one word rarely returns relevant organic results due to the vagueness of a single keyword search. For this reason, Regency Interactive Corporation advises its clients that most of the key phrases targeted be composed of more than one keyword. Here are some helpful guidelines to follow while determining your keywords. Please follow these guidelines.
Examples of using two (or more) word phrases:
Dallas real estate
car polish
scented candles
aromatherapy oils
Las Vegas hotels
Rule #2: Use specific keywords / phrases
This rule cannot be stressed enough! General key phrases do not rank well on the search engines.It’s best to try and come up with key phrases that really describe what makes your goods or services different from the competition. If your site is selling a new kind of super wax for your car, you don’t want to use “car” or “wax” as two separate keywords but instead you would list “car wax” as one of your key phrases. If you used just the word “wax” as one of your keywords, then your site would now be competing for search engine listings with all the sites that contained information about “candle wax”, “wax museums”, “ear wax”, “wax cylinders”, etc. Not only would it be much more difficult to maintain your rankings for the keyword “wax”, but the people who did manage to find your site, would most likely not even be interested!
Feel free to learn more about these keyword basics.
