Blogging: Does Your Company Know How To Blog?
In this day and age blogging is growing stronger and stronger as more and more companies are starting to create their own blogs. There are even websites out there to help you create your blog as well as ones that provide details on how to get started blogging in case you don’t know where to start as well as how to make money from your blog(s). So today Regency Interactive is taking their time to point you in the right direction on how to get started.
What does a company blog look like exactly? Company blogs can range from just blogs detailing the everyday typical stuff an employee goes through to companies posting articles on how their services can help you. Here are some examples of company blogs:
- Law Books For Less - This blog was created by the Director of Marketing for Law Preview and LawBooksForLess.com detailing the ins and outs of their daily lives at the Law Books For Less office.
- McDonald’s - Yes even McDonald’s has a company blog! Their blog details the corporate social responsibility through the eyes of their Vice President, Bob Langert and any others at McDonald’s who work on corporate responsibility issues that matter.
- Nike Basketball - Nike Basketball currently talks about their athletes and what’s happening with them in the 2008 NBA playoffs.
So as you can see company blogs differ from one to the next. Just as company blogs can differ the ways you can create your blog differs as well. What your company needs to decide is if you need your own company blog. Once you decide to create a blog then you need to figure out how you want to create your blog. There are more than a few options out there including the three main ones: Blogger, WordPress, TypePad as well as other blog editors.
- Blogger - They are a small team that’s a part of Google that focuses on helping people have their own voice on the web and organizing the world’s information from the personal perspective.
- WordPress - WordPress was started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day.
- TypePad - TypePad is the premier blogging service, hosting the world’s leading blogs and small business websites.
Now that you know what company blogs look like and how you can go about creating a blog is a company blog right for you? What about making your blog make money for your company? Since this is a lot of information to digest we’ll let you digest it for a bit. Stay tuned tomorrow for the second half of this article where we discuss why you need a blog and the websites out there that can help you with blogging and so forth.
