Blogging: Does Your Company Know How To Blog?
In this day and age blogging is growing stronger and stronger as more and more companies are starting to create their own blogs. There are even websites out there to help you create your blog as well as ones that provide details on how to get started blogging in case you don’t know where to start as well as how to make money from your blog(s). So today Regency Interactive is taking their time to point you in the right direction on how to get started.
What does a company blog look like exactly? Company blogs can range from just blogs detailing the everyday typical stuff an employee goes through to companies posting articles on how their services can help you. Here are some examples of company blogs:
- Law Books For Less - This blog was created by the Director of Marketing for Law Preview and LawBooksForLess.com detailing the ins and outs of their daily lives at the Law Books For Less office.
- McDonald’s - Yes even McDonald’s has a company blog! Their blog details the corporate social responsibility through the eyes of their Vice President, Bob Langert and any others at McDonald’s who work on corporate responsibility issues that matter.
- Nike Basketball - Nike Basketball currently talks about their athletes and what’s happening with them in the 2008 NBA playoffs.
So as you can see company blogs differ from one to the next. Just as company blogs can differ the ways you can create your blog differs as well. What your company needs to decide is if you need your own company blog. Once you decide to create a blog then you need to figure out how you want to create your blog. There are more than a few options out there including the three main ones: Blogger, WordPress, TypePad as well as other blog editors.
- Blogger - They are a small team that’s a part of Google that focuses on helping people have their own voice on the web and organizing the world’s information from the personal perspective.
- WordPress - WordPress was started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day.
- TypePad - TypePad is the premier blogging service, hosting the world’s leading blogs and small business websites.
Now that you know what company blogs look like and how you can go about creating a blog is a company blog right for you? What about making your blog make money for your company? Since this is a lot of information to digest we’ll let you digest it for a bit. Stay tuned tomorrow for the second half of this article where we discuss why you need a blog and the websites out there that can help you with blogging and so forth.
Blogging: What Nutella (and Jennifer Laycock) Can Teach You About Blog Marketing
Yesterday, Jennifer Laycock from Search Engine Guide spoke at a conference given by Ohio Web Leaders on “What Nutella (and I) Can Teach You About Blog Marketing” and she posted an article about her speech on her website today.
In the article, she references a conversation that had transpired during one of their morning sessions and how she later used it to demonstrate what her speech was going to be about. Even though we at Regency Interactive are familiar with what her speech topic was about, we feel the example she gave definitely allowed the audience to understand what she was trying to convey about social media and how it can influence users.
Make sure you read her whole article as it makes for a great read as the people at Search Engine Guide always provide in depth and intuitive articles!
Tags: blogging, blogs, jennifer laycock, social mediaSearch Engine Optimization: How To Improve SEO On Your Website!
Interested in learning how to improve the SEO on your website? Jim Newsome posted an article today on Search Engine Land that gives you the Top 10 SEO tips to implement onto your website. He identifies the key concepts in SEO (gives credit to Vanessa Fox for the inspiration) being relevance, discoverability, and crawlability.
Below are the key points that Jim discusses in the article. To continue reading the article to learn more about each key point, click here.
- Keyword research is the first step in SEO.
- Get trustworthy advice from SEO sources on the web.
- Look after your code.
- Make navigation easy.
- Get links from trusted, relevant sources.
- Build a sitemap page and an XML sitemap.
- Don’t forget the technical stuff.
- Track your progress with a web analytics program.
- Tell search engines where you are.
- Remember that content is king.
As Jim points out there are more than just these Top 10 tips to do to improve the SEO on your website, but these are tried and true methods to help get your website moving in the right direction on the major search engines. If you’re interested in discovering what other methods you can do to your website, feel free to contact Regency Interactive today! Our experience with Search Engine Optimization (SEO) began in 1999 with an emphasis on developing focused and relevant websites. Known techniques along with our extensive knowledge allow Regency Interactive to consistently deliver page one placement across the search engines. Over eight years of SEO experience and research have molded our proven methodology to provide full service solutions for today’s websites from content enhancement to site code analysis.
Tags: regency interactive corporation, search engine optimization, search engine optimization firms, seo, seo company, seo firm, seo firms, seo tipsSEM: Are Your Keywords With Google Adwords Costing You Extra Money?
Over at Search Engine Land they have this great article about keywords. It says that there are 8 keyword mistakes that are costing you money with your PPC account. Many people pick keywords that just don’t fit in their site, that are not relevant, or they are too broad. Sometimes you have to step outside the box and put yourself in your customers’ minds and try to think what keywords they are thinking about searching. Here are a few of the 8 common mistakes with our notes about them:
Selecting single word keywords
Choosing a single keyword is a poor choice, unless you are a powerful brand name and have been established. Single terms are overly competitive and expensive. They also tend to be very broad.
Not considering the competition
Some keywords are very hard to obtain rankings for. Some companies choose them blindly and realize later how much money they will have to spend to get top rankings. The real estate market is an excellent example. You need to pick your battles carefully.
Failing to periodically review keywords
The English language is growing all the time. The article suggests that you use Wordspy.com. It is a tool that helps you learn new expressions. Revisiting your keywords often arms you with performance data so you can refine your choices.
You can learn about the rest of the 8 keyword mistakes here.
Regency Interactive takes the necessary time to do a thorough keyword analysis for our PPC & SEO clients. If you’re interested in learning more about our Internet marketing services, contact Regency Interactive today at 252-428-0200!
Tags: google adwords, google adwords consulting, ppc, ppc keywords, yahoo search marketingSearch Engine Optimization: What Is SEO???
Shoemoney from Shoemoney.com emailed some of the top people in the SEO industry and polled them to see what their answers would be for the following question: “What is your definition of SEO?”. Here are their answers:
Danny Sullivan AKA godfather of SEO:
An SEO is someone who understands how people search for information (on the web and in other ways) and ensures that they or their clients are visible in the unpaid listings that are provided. A search marketer, by the way, is someone that ensures listing in both paid and unpaid listings.
Rand Fishkin:
SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines.
Neil Patel:
Search engine optimization (SEO) is the art of understanding search engines and and using that knowledge to make a website rank high on search engines.
Andy Beal:
Making changes to the on-page and off-page relevance of a web page in an effort to increase the volume of quality traffic from the search engines.
Regency Interactive:
Obviously, we were not polled by Shoemoney, but we thought we would let our users know what SEO is in our opinion. SEO is having the knowledge of how and why a website can/is ranked high within the major search engines and illustrating to your clients how they can achieve these high rankings as well. With an SEO friendly design, proper coding, high quality content and a good link building strategy along with some other factors your site can achieve those high rankings that you’re after. Contact us today and let us show you how!
To continue reading the article, click here.
Tags: search engine optimization, seo, website analysis, website optimization, what is seo
