Search Engine Optimization: Title Tags, Title Tags & Title Tags
Here’s a summarization of a good article from Stoney deGeyter from Pole Position Marketing that was posted on Search Engine Guide.
The title tag is one of the most important real estate areas on your website. Your title tags will appear on the clickable links within a search engine’s results page. Just fixing your title tags can often generate quickly an appreciable difference to your rankings. If you have lots of products or pages, it is worth the time to fix all your title tags so that they are unique to that specific page. Here is an example of a good title tag:
Page Keyword 1, Page Keyword 2 & Page Keyword 3 - Company Name
Here are some tips for title tags:
- Do whatever you need to make your title tags unique on each page of your website. Make sure it is not tied to anything else.
- You can use the business name in the title tag; though try to have it at the end! The people who already know your company by name can find you faster. Even though, you’re not a brand name yet, chances are you’ll eventually be one.
- Title tags should use specific keyword phrases. It should accurately reflect page content.
- Your title tag should not be more than 60-80 characters.
Title tags are one of the strongest ways to impact your rankings within the major search engines so if you have time to only do one thing on your website, work on those title tags ASAP! Make sure to contact Regency Interactive today to learn more about how we can best optimize your website.
