SEO: Common SEO Tips For The Beginner

From time to time we come across companies that just do not understand the basics of SEO work. There is a lot of out of date and black hat SEO advice out there, which acted upon will get your site banned. The SEO tips below should inform the reader what they can and cannot do in regards to SEO. If you need more in depth help, Regency Interactive has a staff of employees with over 30 years combined experience that is ready to help you!

  1. Do not use the same exact title on every page on your website. The search engines may determine that all your pages are the same if your titles tags are the same and thus those pages would not have as much relevancy!
  2. Do not link to link farms or other search engine unfriendly neighborhoods. You also shouldn’t buy any links as well. It’s known that Google does not like sites that purchase links.
  3. Describe your images with the use of alt and title tags. This will help the engines index your pages better in terms of relevancy and helps readers who use text only browsers.
  4. Do not use doorway pages. Doorway pages are mostly used for robots and not humans. Search engines like to index human-friendly pages.
  5. Do not “spam/keyword stuff” your site with meaningless keywords in meta tags or anywhere else on your website.
  6. Do not use any type of black hat cloaking. Blackhat cloaking is when the content presented to the search engine spider differs from the content that is presented to the users’ browser. They want to be able to see the same content your users see.
  7. Do not use hidden content within your website. Search engines want your content to be visible to your users and will penalize you for hidden content.

These are just some basic hints and tips that any website owner can use to enhance their website.

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