SEO: Useful Google Operators

We all know Google is the almighty powerful tool. Google supports several operators, which are query words that have special meaning to Google. The operators can actually do a lot of functions and be a powerhouse tool if you know how to use them. Here are a few little neat Google commands to aid with your SEO or basic webmaster work.

One of the best ways to find out if you have run into a site and you suspect that may be spamming; is to a simple search. You can do a couple of popular Google searches for spam within a site like this:

“ buy Phentermine” sites: thedomain.com

or

“online casino” sites: thedomain.com

You can also get Google to list every page on that website to see if they have hidden context or keyword stuffing pages that are irrelevant. You can do a Google search like this. Note there can be no space between the “site:” and the domain.

site:thedomain.com

If you start a query with [allintitle:], Google will restrict the results to those with all of the query words in the title. For instance, [allintitle: google search] will return only documents that have both “google” and “search” in the title. You can use this search to find out some of the title tags that your competitor uses based on a keyword search.

Keep in mind; many of these advanced search operators are accessible through the advanced search page through Google.

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