SEO: SMX Advanced 2008: Give It Up Recap
As you know we posted about the SMX Advanced and the 30 day embargo that we had to wait for to learn what went on during the Give It Up Session of SMX Advanced. Thanks to Lisa over at Bruce Clay, we now know what all transpired during the session.
She took some good notes on each presentation, both the whitehat SEO and blackhat SEO presentations. The panelists for the session were Rand Fishkin (SEOmoz), Todd Friesen (Visible Technologies), Michael Gray (Atlas Web Service), Rob Kerry (Ayima Search Marketing), Marty Weintraub (AimClear) and Stephan Spencer (Netconcepts).
Here’s a brief rundown of the topics:
Stephan Spencer lists a bunch of tools for blackhat methods including A Link Ninja Tool, Google Directory Mining Tool, Using a Proxy Server for SEO, Thin Slicing and URL Testing and Iterative Optimization.
Marty Weintraub offered up some more blackhat methods with topics including Fools Gold Link Exchange, Nested iFrame Community Crawler and Extended SEO with Powerful Social Media Profiles.
Michael Gray spoke about more white topics such as how to beat the AdWords Quality Score and how the Quality Score Gets Adjusted Just Like The Sandbox.
Rob Kerry gave a disclaimer that his methods may be perceived as blackhat so he advised everyone not to try it on their branded sites. He talked about Micro Site Creation, Automated Content and On Topic Spamming.
Todd Friesen followed up with topics such as finding old blogs, hotlinking images, how to use Digg to your advantage, custom 404 pages, reputation management and Google bowling.
Rand Fishkin was last to go and due to him having a lot of slides to show during his presentation, Lisa kinda of lost track she says. Here are a few things she caught. He spoke about how to Search For Links, Google Local Ranking Tips, Reputation Tracking Query, Google Temporal Web Search and had an Obligatory Black Hat Slide as well.
That about sums it up and as you can see there were some blackhat methods being discussed so keep in mind what the penalties may be from Google and the other search engines should you get caught trying to do these methods. Regency Interactive makes sure it sticks to Google’s guidelines and does not practice any type of blackhat methods. However, we do think everyone should know exactly what is and is not blackhat so that everyone has a better understanding.
Check back with us in two weeks for our next article!
