How To Optimize Your Google Adwords Account - Part II
Today, we’re continuing with our series on how to optimize your Google Adwords campaign. In Part 1 of our series on Google Adwords Optimization, we showed you how important it is for your Google Adword ad to stand out prospective customers. The next item that you should concentrate on optimizing is your ad headline as it’s really critical to in making your Google Adwords campaign stand out to users.
Never forget that your main goal is to try and persuade someone’s eyes to look at your ad and thereby create a reason for them to click on your ad. One way to do this is by using the dynamic keyword tool {KeyWord:}. The dynamic keyword tool is a way to instantly make your ad be specific to the user’s search. By being specific to the user’s search your headline will stand out because Google will automatically “BOLD” whatever matches a user’s search. Thus, if your ad title matches the user’s search, it’s going to stand out more to them per say.
Another thing to keep in mind is that there are instances in which this tool would not be useful to you. For example, if the search term is over 25 characters this tool will not be as effective as that is the limit on the dynamic keyword tool.
Also, you should not use this tool if your targeting a trademark name/product. In these instances, you would need a default headline that closely resembles the terms being searched by the user and in the instance for a trademark, you should focus on something specific. For example, lets suppose you are trying to target the keyword “Miami Hilton Hotel”. The term “Hilton” was trademarked by the Hilton Hotels Corporation and Google frowns upon companies using this trademark.
So what can you target instead? You should have your ad headline target something similar to “Miami Hotels” or “Luxury Miami Hotels” and therefore the keyword tool would not be beneficial to you. However you still have “Miami” and “Hotels” in your headline because of that Google will still highlight the ad headline even though you are not targeting “Hilton” within it. Well there you have it; Part 2 of our series is complete. Stay tuned for more information on how to optimize your Google Adwords campaign.
Tags: google adwords, google adwords consulting, google adwords optimization, google ppc, ppc keywords, sem company, sem firm, sem firmsHow To Optimize Your Google Adwords Account - Part I
Today, we are going to begin a five part overview of how optimize your Google Adwords account.
First, you have to understand that your Google Adwords pay per click account is nothing more than a glorified classified ad section. Thus, you must make your “ad” jump out at people.
The first way to do this is to make your ad headline match, as closely as possible, to the keyword phrase that you’re targeting. To do this most effectively, you must first group your keyword phrases as closely as possible. This will allow you to have an ad headline closely resembling the keywords being targeted. One thing to remember is that Google will highlight any word or combination of words that match the keyword being searched for by the user if it’s in the ad anywhere; whether the headline or in the ad itself.
Suppose you have a website that sells golf clubs including specific name brand golf clubs such as Nike golf clubs. For this ad group you need to make sure that this ad group only has Nike golf club related phrases such as Nike putters, Nike drivers, Nike irons etc. (We would also recommend using [exact match] format on every phrase).
Your ad headline can be written in one of two ways. First, you can simply have Nike Golf Clubs. Keep in mind that the word “Nike” will be highlighted regardless if someone searches for “drivers”, “irons”, “putters” or any other tyoe of golf club associated with Nike. To ensure every word is mentioned in the headline, we recommend using the following dynamic keyword tool: {KeyWord:}. This keyword tool tells Google to match, specifically, what search term that was being search for by the user. This is the most preferred method to writing an ad headline.
One reason that this is the preferred method is that if the search is less then 25 characters then the entire phrase will be in your headline with the entire phrase being highlighted…instantly drawing all eyes to your ad headline. Thus potentially creating a higher conversion for you and your website.
Stay tuned to our next article in our series on how to optimize your Google Adwords account.
Tags: google adwords, google adwords consulting, google adwords optimization, google ppcFour Great Twitter Applications
Toanswer is a very useful Twitter application. It is very similar to Yahoo answers. You ask a question and then it is indexed, and you wait for other uses to respond back. Here is how you get started! You simply add the profiles Toask & Toanswer to your Twitter account. You can post a twitter update in the following format: “@ToAsk are there any good websites for a computer themed Wordpress theme?”
Toanswers scours the twitterverse, then finds the answer and will post it on the homepage. It may take a few minutes to appear due to Twitter’s API limitation.
Twitter Search (Formerly Summize). Twitter is also a good functional tool itself. You can go to the website and search for whatever you like i.e. your company name or your industry related keywords. You can track conversations about a particular topic as well. You can also see who is talking about you, your brand or a topic you are interested in. For example, a user can type in “SEO” and you can find hundreds of useful tips and people in the SEO field.
Have you ever been on twitter and you are trying to keep up with all your tweeples at a conference, or even try to keep up with an important conversation? Hashtags will be your weapon of choice. Hashtags are a way to group twitter messages of choice. Hashtags is an opt-in service. You must follow @hashtags for the service to index your tweets. To see all tweets for a hashtag simply add the hashtag name at the end of this URL: http://hashtags.org/tag/”keyword” (i.e. http://hashtags.org/tag/SEO).
Twitter Local helps you find local people who use Twitter in your area. This is a great networking tool to find other users in your area who may be in the same line of business or whom have similar interests in your field. It also shows a leader board of what users have tweeted the most in your area (i.e. @cyandle for our area). The results only show people who have sent tweets within the last 24 hours. If you want a run down of who uses twitter locally to you, but not posted lately, you can always use a Google query command such as site: twitter.com location Raleigh NC.
These are just some of the tools we use with our twitter accounts here at Regency Interactive. Feel free to contact us today for your free, no obligation consultation and free Internet visibility report. Just 10-15 minutes with one of our search engine marketing consultants could be the difference in your business just getting by or becoming a major player in your industry.
Tags: regency interactive, regency interactive corporation, social media, twitter
