How To Optimize Your Google Adwords Account - Part II
Today, we’re continuing with our series on how to optimize your Google Adwords campaign. In Part 1 of our series on Google Adwords Optimization, we showed you how important it is for your Google Adword ad to stand out prospective customers. The next item that you should concentrate on optimizing is your ad headline as it’s really critical to in making your Google Adwords campaign stand out to users.
Never forget that your main goal is to try and persuade someone’s eyes to look at your ad and thereby create a reason for them to click on your ad. One way to do this is by using the dynamic keyword tool {KeyWord:}. The dynamic keyword tool is a way to instantly make your ad be specific to the user’s search. By being specific to the user’s search your headline will stand out because Google will automatically “BOLD” whatever matches a user’s search. Thus, if your ad title matches the user’s search, it’s going to stand out more to them per say.
Another thing to keep in mind is that there are instances in which this tool would not be useful to you. For example, if the search term is over 25 characters this tool will not be as effective as that is the limit on the dynamic keyword tool.
Also, you should not use this tool if your targeting a trademark name/product. In these instances, you would need a default headline that closely resembles the terms being searched by the user and in the instance for a trademark, you should focus on something specific. For example, lets suppose you are trying to target the keyword “Miami Hilton Hotel”. The term “Hilton” was trademarked by the Hilton Hotels Corporation and Google frowns upon companies using this trademark.
So what can you target instead? You should have your ad headline target something similar to “Miami Hotels” or “Luxury Miami Hotels” and therefore the keyword tool would not be beneficial to you. However you still have “Miami” and “Hotels” in your headline because of that Google will still highlight the ad headline even though you are not targeting “Hilton” within it. Well there you have it; Part 2 of our series is complete. Stay tuned for more information on how to optimize your Google Adwords campaign.
Comments
One Response to “How To Optimize Your Google Adwords Account - Part II”
[...] in our series on optimizing your Google Adwords account, we’ve discussed your ad headline, line one of your ad and line two of your ad so now let’s discuss the display URL and how to optimize it. This is [...]