Example of An Optimized Google Adwords Account

Now that we have shown you how to optimize your Google Adwords account, let’s give you a specific example using the Google Adwords optimization suggestions we have discussed as well as showing off their successful results.

Client is in the safety equipment industry and had a very aggressive (money wise) campaign, but with only broad match phrases. Over the past year, the client was running around 1% with click-thru rates. After reviewing their account, we found multiple groups within one campaign; set up pretty well in regards to breaking his keywords into specific groups.

However, after further investigation, we found multiple examples of the same keyword phrases listed in separate groups. You’ll often see this happen in accounts that become too disorganized. It takes place when you have multiple people working on your account or when you consistently “think” of new phrases to add to your Adwords account, not realizing you’ve already targeted that keyword somewhere within your campaign.

After turning all keyword phrases into [exact match] and re-writing his ads (using the rules: “headline should match” the keyword phrase, if possible; following the “line one” should solve a problem and “line two” should give a warm fuzzy) as well as split testing their ads, we were able to see an improvement of over 2% instantly within running the new campaign for 24 hours (during the usual downtime of their campaign). Their impressions did drop, but the quality of his click-thrus drastically increased.

Within the first two weeks after we optimize a Google Adwords account, we will reevaluate their conversion rate and determine if they will continue on the [exact match] road or start to expand with “phrase match” which will mean more research into negative keyword phrases. Just remember that when you start to test your ads, make sure you always do A/B split testing on them. It’s crucial!

Tags: a/b split testing, google adwords, google adwords consulting, google adwords optimization, google ppc, ppc, ppc keywords, regency interactive, regency interactive corporation

October 29, 2008 | Filed Under google adwords

How To Optimize Your Google Adwords Account - Part IV

So far in our series on optimizing your Google Adwords account, we’ve discussed your ad headline, line one of your ad and line two of your ad so now let’s discuss the display URL and how to optimize it. This is another area many businesses tend to overlook. Remember, we want to separate ourselves from everyone else who are competing against you. The way in which to do this is by using a little slight of hand. We all know your website address is www.mydomainname.com - so to give you that “it” factor we are going to spruce this URL up - or give it a little “bam” as one very popular chef would say.

How do we do that? By having it display “MyDomainName.com” - notice that we left out the “www.” and we uppercased the first letter of every word within the display URL. Use this subtle tips as well as our other suggestions within our series to set yourself apart from everyone else that you’re competing against. Again, you’ll see www.MyDomainName.com in the other ads competing against yours so make yours stand out by dropping the three W’s. This will make your ad look different from everyone else and thus increase the chances of having your ad clicked on by prospective customers.

Keep in mind that these tips we’re showing you have been demonstrated to generate high single digit click rates and double digits. Stay tuned next week for the last post in our series on how to optimize your Google Adwords account.

Tags: google adwords, google adwords consulting, google adwords optimization, google ppc, ppc, ppc keywords, regency interactive, regency interactive corporation

October 14, 2008 | Filed Under google adwords

How To Optimize Your Google Adwords Account - Part III

Now that we’ve discussed headlines in Part I and Part II of our series let’s talk about some rules to follow for Lines 1 and 2.

We like to follow these two rules: Line 1 should always “solve a problem” and Line 2 should always provide a “warm and fuzzy feeling” to the users.

With trying to solve a problem in Line 1, it’s a good idea to try and have the keyword phrase show up in Line 1 as this would enable another highlighted phrase match for your ad. Since you should already be using the {KeyWord:} tool as referenced in Part II of our series; then your search term now would automatically be highlighted in the headline as well as in Line 1. The goal in trying to solve a problem is that you must give a solution to the searcher. Therefore, what better way to solve their problem than to reference the keyword again in Line 1? It makes perfect sense!

Now on the second line lets discuss how to create a “warm & fuzzy” feeling for your prospects.

Some ways that you can convey a “warm and fuzzy” feeling are by listing “Manufacturer” or “Mfg.” in Line 2 as prospects assume a manufacturer is more likely to give them a better price point than a retail store would. “Online Shopping”, “In Stock”, “Free Quotes”, “Free Shipping”, “Next Day Shipping”, “Warranty” and “In Business for # amount of years” are some other great examples to mention in Line 2 that will help you create that “warm and fuzzy” feeling for your potential prospects.

Well that concludes Part III in our series on how to optimize your Google Adwords account so be sure to check back for the last two tips in our series!