How To Optimize Your Google Adwords Account - Part III

Now that we’ve discussed headlines in Part I and Part II of our series let’s talk about some rules to follow for Lines 1 and 2.

We like to follow these two rules: Line 1 should always “solve a problem” and Line 2 should always provide a “warm and fuzzy feeling” to the users.

With trying to solve a problem in Line 1, it’s a good idea to try and have the keyword phrase show up in Line 1 as this would enable another highlighted phrase match for your ad. Since you should already be using the {KeyWord:} tool as referenced in Part II of our series; then your search term now would automatically be highlighted in the headline as well as in Line 1. The goal in trying to solve a problem is that you must give a solution to the searcher. Therefore, what better way to solve their problem than to reference the keyword again in Line 1? It makes perfect sense!

Now on the second line lets discuss how to create a “warm & fuzzy” feeling for your prospects.

Some ways that you can convey a “warm and fuzzy” feeling are by listing “Manufacturer” or “Mfg.” in Line 2 as prospects assume a manufacturer is more likely to give them a better price point than a retail store would. “Online Shopping”, “In Stock”, “Free Quotes”, “Free Shipping”, “Next Day Shipping”, “Warranty” and “In Business for # amount of years” are some other great examples to mention in Line 2 that will help you create that “warm and fuzzy” feeling for your potential prospects.

Well that concludes Part III in our series on how to optimize your Google Adwords account so be sure to check back for the last two tips in our series!

Comments

Copyright © 2007-2008 Regency Interactive Corporation.
Powered by WordPress • Using Tapestry Theme By: Brian Gardner • WordPress Modifications By: Regency Interactive Corporation.