How To Optimize Your Google Adwords Account - Part IV
So far in our series on optimizing your Google Adwords account, we’ve discussed your ad headline, line one of your ad and line two of your ad so now let’s discuss the display URL and how to optimize it. This is another area many businesses tend to overlook. Remember, we want to separate ourselves from everyone else who are competing against you. The way in which to do this is by using a little slight of hand. We all know your website address is www.mydomainname.com - so to give you that “it” factor we are going to spruce this URL up - or give it a little “bam” as one very popular chef would say.
How do we do that? By having it display “MyDomainName.com” - notice that we left out the “www.” and we uppercased the first letter of every word within the display URL. Use this subtle tips as well as our other suggestions within our series to set yourself apart from everyone else that you’re competing against. Again, you’ll see www.MyDomainName.com in the other ads competing against yours so make yours stand out by dropping the three W’s. This will make your ad look different from everyone else and thus increase the chances of having your ad clicked on by prospective customers.
Keep in mind that these tips we’re showing you have been demonstrated to generate high single digit click rates and double digits. Stay tuned next week for the last post in our series on how to optimize your Google Adwords account.
