Google Analytics & Conversion Tracking
One of the best things about online marketing is that virtually everything is trackable! In today’s climate it’s even more important to know and understand what may be happening when prospects reach your site. Are prospects abandoning certain web pages? Why is one webpage converting better than another? These questions and more can be answered by analytic software. Analytics simply provides you with insight into the results that your optimization campaign and/or your Google Adwords campaign is delivering.
Some of the vital information that you can get from these 2 things include but are not limited to page visits, page views, bounce rate, traffic sources and the page names of pages visited. Not only can you see how many people are actually clicking on your site, but you can see what words they searched to find it AND what pages they viewed and for how long. With Conversion Tracking, you can set up “Goals” and find out how many people are actually interacting with your site. Combined with proper Search Engine Optimization, you will get a more complete view of how your site is fairing with online users.
fig. 1 Sample of Google Analytic Dashboard
Contact us today for a price quote on the installation of Google Analytics and Conversion Tracking code on your site!
No tags for this post.Exciting News!
Thank goodness, Spring is officially here!
I think everyone in the office is ready for some bits of sunshine and warm weather. We are so tired of the chilly and rainy weather here lately.
As you know, spring is a time for cleaning and a time of renewal. Regency will be going through some exciting changes.
We have introduced a new package to our line of products. You can inquire about our Social Media Package by contacting us today!
We also are continuing our specials on our SEO packages and our Google Adwords campaigns. Let us save you some money on your marketing today! It can be done, and we have a whole posse that can do it for you!
Also a side note, we want to congratulate Brandi Delancey in becoming our new Director of Client Accounts. She is a very hardworking and dedicated employee. She deserves her promotion!
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