Search Engine Optimization: What Is SEO???
Shoemoney from Shoemoney.com emailed some of the top people in the SEO industry and polled them to see what their answers would be for the following question: “What is your definition of SEO?”. Here are their answers:
Danny Sullivan AKA godfather of SEO:
An SEO is someone who understands how people search for information (on the web and in other ways) and ensures that they or their clients are visible in the unpaid listings that are provided. A search marketer, by the way, is someone that ensures listing in both paid and unpaid listings.
Rand Fishkin:
SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines.
Neil Patel:
Search engine optimization (SEO) is the art of understanding search engines and and using that knowledge to make a website rank high on search engines.
Andy Beal:
Making changes to the on-page and off-page relevance of a web page in an effort to increase the volume of quality traffic from the search engines.
Regency Interactive:
Obviously, we were not polled by Shoemoney, but we thought we would let our users know what SEO is in our opinion. SEO is having the knowledge of how and why a website can/is ranked high within the major search engines and illustrating to your clients how they can achieve these high rankings as well. With an SEO friendly design, proper coding, high quality content and a good link building strategy along with some other factors your site can achieve those high rankings that you’re after. Contact us today and let us show you how!
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