SEM: Are Your Keywords With Google Adwords Costing You Extra Money?
Over at Search Engine Land they have this great article about keywords. It says that there are 8 keyword mistakes that are costing you money with your PPC account. Many people pick keywords that just don’t fit in their site, that are not relevant, or they are too broad. Sometimes you have to step outside the box and put yourself in your customers’ minds and try to think what keywords they are thinking about searching. Here are a few of the 8 common mistakes with our notes about them:
Selecting single word keywords
Choosing a single keyword is a poor choice, unless you are a powerful brand name and have been established. Single terms are overly competitive and expensive. They also tend to be very broad.
Not considering the competition
Some keywords are very hard to obtain rankings for. Some companies choose them blindly and realize later how much money they will have to spend to get top rankings. The real estate market is an excellent example. You need to pick your battles carefully.
Failing to periodically review keywords
The English language is growing all the time. The article suggests that you use Wordspy.com. It is a tool that helps you learn new expressions. Revisiting your keywords often arms you with performance data so you can refine your choices.
You can learn about the rest of the 8 keyword mistakes here.
Regency Interactive takes the necessary time to do a thorough keyword analysis for our PPC & SEO clients. If you’re interested in learning more about our Internet marketing services, contact Regency Interactive today at 252-428-0200!
