Google Analytics & Conversion Tracking

One of the best things about online marketing is that virtually everything is trackable! In today’s climate it’s even more important to know and understand what may be happening when prospects reach your site. Are prospects abandoning certain web pages? Why is one webpage converting better than another? These questions and more can be answered by analytic software. Analytics simply provides you with insight into the results that your optimization campaign and/or your Google Adwords campaign is delivering.

Some of the vital information that you can get from these 2 things include but are not limited to page visits, page views, bounce rate, traffic sources and the page names of pages visited. Not only can you see how many people are actually clicking on your site, but you can see what words they searched to find it AND what pages they viewed and for how long. With Conversion Tracking, you can set up “Goals” and find out how many people are actually interacting with your site. Combined with proper Search Engine Optimization, you will get a more complete view of how your site is fairing with online users.