What is CRM?
What is CRM and why is it important?
According to Dictionary.com, CRM is Customer Relationship Management. It is also a term to describe software that helps a business organize and manage customer data. The aim of CRM is to assist in building lasting customer relationships. You want to turn customer satisfaction into customer loyalty.
Did you know it costs 5 to 7 times more to introduce a new customer to buy than it does an existing customer? 68% of customers who walk away from a relationship with a vendor do so because of poor customer service. Companies who give spotty and inconsistent service will lose customers.
Managing your customer relationship is important for all businesses. With the economy in the state that it is, now is the time to craft your CRM strategy with your customers. The businesses that will come out of this economic situation on top are those who learn how to meld little into much. That means helping our clients succeed into sales and growth.
At Regency Interactive we have already started this process.
We have one-on-one relationships with many of our clients.
We clearly interact with our clients so they know exactly what services we provide.
We stay up-to-date on all new technologies so we have better information at our fingertips to optimize the service for our customers and maximize their revenue.
As you can see CRM is very important because of today’s fast competitive environment. With the globalization of the internet, competition can now come as easily from around the world as from around the corner. At Regency Interactive we appreciate our customers. You can count on it!
SEM: Why There’s A Need For Search Marketing Standards
The support team at Regency Interactive read a good blog article last week from Ken Clark titled “The Next Frontier for Search Marketing Standards” that was posted on Search Engine Journal. Ken Clark is the Executive Vice President of Onward Search.
According to Ken, (and we agree) there are no standards for accessing the skills and knowledge level of a search engine marketing professional. In this line of work, it is critical that the person you hire to do you SEO / SEM work on your website is very knowledgeable and skilled.
The basic criteria for search marketing skills assessment should include the following:
- A goal to validate a candidate’s knowledge, as opposed to measuring his or her tactical approach;
- Frequent and regular content updates to adjust to changes in the search marketing environment;
- Using a quantitative, and therefore comparative, measurement to assess a company’s skills.
- Providing different assessments for each search marketing discipline, i.e. SEO, SEM, analytics, etc.
Every professional industry has developed tools for skills assessment so hiring organizations can accurately assess the professional workforce. For instance, in the IT industry, the Microsoft Certified Systems Engineer (MCSE) certification has become the standard for Windows administration positions and NurseTesting has a variety of skill assessment tests for the nursing industry.
Developing skill assessment standards for the SEO industry provides benefits to both the company that is trying to locate and retain talented SEO / SEM employees and the search marketing professional who is focused on growing his or her SEO / SEM career. You can read more of his article here.
Tags: search marketing assessment, sem company, sem firm, sem skills, seo company, seo firm, seo skills
