Social Media
Social Media is all the rage. Our clients are asking us if we provide this service. The answer is yes we do!
The number-one benefit of Social Media Marketing (SMM) is gaining the all-important eyeball and getting your name out there!
Our social media efforts have generated much exposure for our clients by improving traffic, growing lists of contacts and building new partnerships. The most beneficial outcome is the rise in search engine rankings due to added trust in your site!
As your search engine rankings improve, so will your business exposure, lead
generation efforts and a reduction in overall marketing expenses.
It takes time to build a business relationship and gain the trust from your customers. Most customers these days will “Google” your brand before even saying yes to that deal or business proposal. If you have positive rankings, the Social Media Marketing (SMM) efforts will help you close the deal.
Let us help you with your Social Media Marketing (SMM) needs and we will help your business grow! Contact us today for an SMM quote.
Regency Interactive Corporation
www.regencyinteractive.com
866-598-1561
SEM: Why There’s A Need For Search Marketing Standards
The support team at Regency Interactive read a good blog article last week from Ken Clark titled “The Next Frontier for Search Marketing Standards” that was posted on Search Engine Journal. Ken Clark is the Executive Vice President of Onward Search.
According to Ken, (and we agree) there are no standards for accessing the skills and knowledge level of a search engine marketing professional. In this line of work, it is critical that the person you hire to do you SEO / SEM work on your website is very knowledgeable and skilled.
The basic criteria for search marketing skills assessment should include the following:
- A goal to validate a candidate’s knowledge, as opposed to measuring his or her tactical approach;
- Frequent and regular content updates to adjust to changes in the search marketing environment;
- Using a quantitative, and therefore comparative, measurement to assess a company’s skills.
- Providing different assessments for each search marketing discipline, i.e. SEO, SEM, analytics, etc.
Every professional industry has developed tools for skills assessment so hiring organizations can accurately assess the professional workforce. For instance, in the IT industry, the Microsoft Certified Systems Engineer (MCSE) certification has become the standard for Windows administration positions and NurseTesting has a variety of skill assessment tests for the nursing industry.
Developing skill assessment standards for the SEO industry provides benefits to both the company that is trying to locate and retain talented SEO / SEM employees and the search marketing professional who is focused on growing his or her SEO / SEM career. You can read more of his article here.
Tags: search marketing assessment, sem company, sem firm, sem skills, seo company, seo firm, seo skills
