Google Analytics & Conversion Tracking
One of the best things about online marketing is that virtually everything is trackable! In today’s climate it’s even more important to know and understand what may be happening when prospects reach your site. Are prospects abandoning certain web pages? Why is one webpage converting better than another? These questions and more can be answered by analytic software. Analytics simply provides you with insight into the results that your optimization campaign and/or your Google Adwords campaign is delivering.
Some of the vital information that you can get from these 2 things include but are not limited to page visits, page views, bounce rate, traffic sources and the page names of pages visited. Not only can you see how many people are actually clicking on your site, but you can see what words they searched to find it AND what pages they viewed and for how long. With Conversion Tracking, you can set up “Goals” and find out how many people are actually interacting with your site. Combined with proper Search Engine Optimization, you will get a more complete view of how your site is fairing with online users.
fig. 1 Sample of Google Analytic Dashboard
Contact us today for a price quote on the installation of Google Analytics and Conversion Tracking code on your site!
No tags for this post.Exciting News!
Thank goodness, Spring is officially here!
I think everyone in the office is ready for some bits of sunshine and warm weather. We are so tired of the chilly and rainy weather here lately.
As you know, spring is a time for cleaning and a time of renewal. Regency will be going through some exciting changes.
We have introduced a new package to our line of products. You can inquire about our Social Media Package by contacting us today!
We also are continuing our specials on our SEO packages and our Google Adwords campaigns. Let us save you some money on your marketing today! It can be done, and we have a whole posse that can do it for you!
Also a side note, we want to congratulate Brandi Delancey in becoming our new Director of Client Accounts. She is a very hardworking and dedicated employee. She deserves her promotion!
No tags for this post.What is a Google Adwords Professional?
As I discussed in our last series, Regency Interactive is offering Google Adwords Management and Consulting services to more of our clients especially since we now have three team members that have become a certified Google Adwords Professional. We also have two others in the process of learning on how to become a certified Google Adwords Professional.
So what is a certified Google Adwords Professional exactly? According to Google this is what being certified means:
Qualified Individuals and Qualified Companies within the Google Advertising Professionals program have passed the Google Advertising Professionals Exam and have met other requirements in order to achieve this level of recognition.
In summary, Google has recognized that we now have three team members that have done very well on their Adwords exam and thus can assist our clients with their Google Adwords accounts, whether they need Google Adwords management or consulting help.
So what comes with this accomplishment? Well besides a nice warm, fuzzy feeling for accomplishing such a great achievement, Google also gives us a fancy logo to display on our website as well as a professional status page that profiles our business name and displays their validation that we’re an authentic Qualified Company within Google Adwords.
If it’s not easy to see, Regency Interactive is proud to be able to offer these services as our team loves being able assist our clients in any way shape or form. Stay tuned to learn more about other services that we will be offering soon for our clients.
Tags: google adwords, google adwords consulting, google adwords optimization, google ppc, ppc, regency interactive, regency interactive corporation, sem company, sem firm, sem firmsExample of An Optimized Google Adwords Account
Now that we have shown you how to optimize your Google Adwords account, let’s give you a specific example using the Google Adwords optimization suggestions we have discussed as well as showing off their successful results.
Client is in the safety equipment industry and had a very aggressive (money wise) campaign, but with only broad match phrases. Over the past year, the client was running around 1% with click-thru rates. After reviewing their account, we found multiple groups within one campaign; set up pretty well in regards to breaking his keywords into specific groups.
However, after further investigation, we found multiple examples of the same keyword phrases listed in separate groups. You’ll often see this happen in accounts that become too disorganized. It takes place when you have multiple people working on your account or when you consistently “think” of new phrases to add to your Adwords account, not realizing you’ve already targeted that keyword somewhere within your campaign.
After turning all keyword phrases into [exact match] and re-writing his ads (using the rules: “headline should match” the keyword phrase, if possible; following the “line one” should solve a problem and “line two” should give a warm fuzzy) as well as split testing their ads, we were able to see an improvement of over 2% instantly within running the new campaign for 24 hours (during the usual downtime of their campaign). Their impressions did drop, but the quality of his click-thrus drastically increased.
Within the first two weeks after we optimize a Google Adwords account, we will reevaluate their conversion rate and determine if they will continue on the [exact match] road or start to expand with “phrase match” which will mean more research into negative keyword phrases. Just remember that when you start to test your ads, make sure you always do A/B split testing on them. It’s crucial!
Tags: a/b split testing, google adwords, google adwords consulting, google adwords optimization, google ppc, ppc, ppc keywords, regency interactive, regency interactive corporationHow To Optimize Your Google Adwords Account - Part IV
So far in our series on optimizing your Google Adwords account, we’ve discussed your ad headline, line one of your ad and line two of your ad so now let’s discuss the display URL and how to optimize it. This is another area many businesses tend to overlook. Remember, we want to separate ourselves from everyone else who are competing against you. The way in which to do this is by using a little slight of hand. We all know your website address is www.mydomainname.com - so to give you that “it” factor we are going to spruce this URL up - or give it a little “bam” as one very popular chef would say.
How do we do that? By having it display “MyDomainName.com” - notice that we left out the “www.” and we uppercased the first letter of every word within the display URL. Use this subtle tips as well as our other suggestions within our series to set yourself apart from everyone else that you’re competing against. Again, you’ll see www.MyDomainName.com in the other ads competing against yours so make yours stand out by dropping the three W’s. This will make your ad look different from everyone else and thus increase the chances of having your ad clicked on by prospective customers.
Keep in mind that these tips we’re showing you have been demonstrated to generate high single digit click rates and double digits. Stay tuned next week for the last post in our series on how to optimize your Google Adwords account.
Tags: google adwords, google adwords consulting, google adwords optimization, google ppc, ppc, ppc keywords, regency interactive, regency interactive corporation
