An Interview of Casey Yandle (@cyandle) Written By Jim Spencer (@fairminder)
A friend of mine on Twitter @fairminder sent me these questions to answer as part of an interview so I am posting the interview on our blog and he will also post the interview on his blog as well. So here is our interview from this morning. Hope you like!
Jim: Morning Casey! Thank you for taking this time to do answer some questions for me.
Casey: Morning! It’s not a problem at all. I’m happy to participate!
Jim: Alright so let’s get started!
1. How long have you been working in (insert your industry) and what attracted you to it?
I started in SEO in 2002 after being laid off as a webmaster for a town’s community portal website. I just happen upon the job position by accident actually. I needed to get my “quote” of resumes submitted for unemployment so I figured I would just drop off my resume and be done with it. Six and a half years later I’m still here grinding away at it because I like seeing the results that we can produce for our clients.
2. In your opinion, what’s the measure of a good SEO/PR/Blogging professional?
To me, a good SEO / PR / Blogging professional is someone who stays within the Google Webmaster guidelines and continues to provide users with resourceful information whether it’s original content, experiments that they’ve conducted or keeping users up-to-date with what’s going on in the industry.
3. Whose blog do you read the most?
I think it’s a close tie between the blogs at SEOmoz and SEOBook actually with several others coming in behind them namely anything written by Lisa Barone and Jennifer Laycock.
4. What’s your best “SEO secret” or blogging tactic?
If I told you a SEO secret now would it still be a secret? 
So, a great blogging tactic. Well we tend to recap great posts that we have read that we think others should be reading as well since we find the posts so informative. There’s so much out there that sometimes it’s best to let others know what posts you think were some of the stronger posts rather than having our users have to search throughout the Internet for those articles.
5. Search engine algorithms are getting smarter, and a lot of people predict organic SEO services will become obsolete. How do you plan to adapt?
I really don’t see it becoming obsolete. We carefully point out to our clients what pitfalls they currently have with their website and how to fix those issues. And besides we stay within Google’s Guidelines. As long as you stay within what they want there’s no reason for you to have to adapt your services. We’ll keep up-to-date with what’s going on, but our services are services that are only geared for the long term for our clients.
6. Please describe the biggest challenge you face in your current job.
Not having enough time in the day to try out the services and techniques that we want to try out for our clients as well as offer our clients. Although, as we grow, I see this not being a BIG problem for that long.
7. Do you have any advice for someone who is interested in SEO / SEM / Social Media, but doesn’t have a background in it, on how to get started in this field?
Well obviously there’s not too many classes you can take that will educate yourself. I do recommend taking a creative writing class though as writing great content is very beneficial. My other recommendations are to check out websites such as SEOmoz, SEOBook, Webmaster World, Search Engine Land, and Marketing Pilgrim as well as anything written by Lisa Barone and Jennifer Laycock as well as studying up on analytical programs for tracking conversions.
8. If you could rank for any keyword phrase you don’t currently rank for, what would it be?
Although we’re mostly an search engine optimization company, we are currently trying to provide more Google Adwords management services for our clients right now. So the keyword that we would like to be ranked for right now is Google Adwords Professional.
9. Assuming you had never gone into SEO / SEM, what would you be doing now (professionally)?
I would probably still be a web designer / webmaster of some sorts since I still love designing websites. To me a great design is a work of art so I would probably would still be in the design industry working for a design firm dishing out designs.
10. Do you have any interest in politics? (or what’s your favorite professional sports team and why? If you don’t want to do the politics thing.)
Well since I stay away from mixing religion and politics with business I’ll take the sports question. My two favorites sports teams are the Chicago Bears and the Toronto Blue Jays. They’re an odd pair yes I know! I started pulling for both teams because when I was a little kid I would collect baseball and football cards. Mostly it was just Topps cards with the bubble gum inside. All I would get would be the common cards for those two teams. I did manage to get a Walter Payton card though. After getting so many team common cards I decided those would be my favorite teams to watch/pull for. To this day I still pull for both teams even through the bad times.
Well that’s the end of our interview. Thank you to @MelaniePhung for writing the questions for everyone. Feel free to follow me on Twitter (@cyandle) if you’d like!
@almacy - A Digital Strategy Expert.
@melaniephung - A DC SEO Strategist.
@martinbowling - A lover of Zima.
@utahseopro - A Utah SEO Consultant.
@fairminder - A Boston Website Design and SEO specialist.
@cyandle - A Google Adwords Professional.
@melanienathan - An Edmonton SEO specialist.
@jackleblond - A VP of Internet Strategy.
@djpaisley - A Digital Communications Strategist.
@vinceblackham - A Utah SEO specialist.
@researchgoddess - A Staffing Social Media Specialist.
@monicawright - A Maine SEO professional.
Four Great Twitter Applications
Toanswer is a very useful Twitter application. It is very similar to Yahoo answers. You ask a question and then it is indexed, and you wait for other uses to respond back. Here is how you get started! You simply add the profiles Toask & Toanswer to your Twitter account. You can post a twitter update in the following format: “@ToAsk are there any good websites for a computer themed Wordpress theme?”
Toanswers scours the twitterverse, then finds the answer and will post it on the homepage. It may take a few minutes to appear due to Twitter’s API limitation.
Twitter Search (Formerly Summize). Twitter is also a good functional tool itself. You can go to the website and search for whatever you like i.e. your company name or your industry related keywords. You can track conversations about a particular topic as well. You can also see who is talking about you, your brand or a topic you are interested in. For example, a user can type in “SEO” and you can find hundreds of useful tips and people in the SEO field.
Have you ever been on twitter and you are trying to keep up with all your tweeples at a conference, or even try to keep up with an important conversation? Hashtags will be your weapon of choice. Hashtags are a way to group twitter messages of choice. Hashtags is an opt-in service. You must follow @hashtags for the service to index your tweets. To see all tweets for a hashtag simply add the hashtag name at the end of this URL: http://hashtags.org/tag/”keyword” (i.e. http://hashtags.org/tag/SEO).
Twitter Local helps you find local people who use Twitter in your area. This is a great networking tool to find other users in your area who may be in the same line of business or whom have similar interests in your field. It also shows a leader board of what users have tweeted the most in your area (i.e. @cyandle for our area). The results only show people who have sent tweets within the last 24 hours. If you want a run down of who uses twitter locally to you, but not posted lately, you can always use a Google query command such as site: twitter.com location Raleigh NC.
These are just some of the tools we use with our twitter accounts here at Regency Interactive. Feel free to contact us today for your free, no obligation consultation and free Internet visibility report. Just 10-15 minutes with one of our search engine marketing consultants could be the difference in your business just getting by or becoming a major player in your industry.
Tags: regency interactive, regency interactive corporation, social media, twitterSEOmoz Seminar - Sessions So Good They’ll Make Your Head Hurt!
As you all know I attended the SEOmoz Expert Training Seminar last week (Aug. 19 & Aug. 20) and I had previously told you that I would review the sessions for our readers once I got back. Well, unfortunately, I cannot review the sessions for you as they have asked us not to blog about what was taught at the various sessions. I totally respect that and have no issues with not being able to tell our readers what we learned. I can, however, let you know what the sessions were about. Then, you can see why my head hurt after the sessions were over! That’s just how good the sessions were at SEOmoz and I am definitely glad that I got to attend the event.
Day One
Thinking Like A Search Engineer - Rand Fishkin
Elite Site Architecture - Rand Fishkin & Stephan Spencer
White Hat Cloaking - Rand Fishkin
Spam Detection & False Positives - Nick Gerner
Legal Issues - Sarah Bird
Site Reviews - Rebecca Kelley & Rand Fishkin
Global Search - Will Critchlow & Duncan Morris
Sitemaps & Webmaster Tools - Rand Fishkin & Stephan Spencer
Crawlability - Jeff Pollard
Day Two
Reputation Management - Will Critchlow & Duncan Morris
Social Networks For SEO - Jane Copland
Opportunities & Pitfalls Of Buying Links - Seth Besmertnik
Enterprise Link Building - Rand Fishkin
Vertical Search Inclusion - Stephan Spencer
Future Of Search Engines - Danny Sullivan
Expert Q&A - Danny Sullivan, Rand Fishkin, Stephan Spencer, Nick Gerner, Will Critchlow & Duncan Morris
These sessions were so great we’re going to implement quite a few of their suggestions in our services at Regency Interactive. Just to give you a hint of what we will be implementing; we’re going to offer more in depth site reviews, more social media services, putting more thought into conversions for our clients and so forth.
P.S. It was also great to meet the people I treat with on a daily basis: Alex Bennert, Brian Carter, Dana Lookadoo, Danny Sullivan, David Mihm, Derek Edmond, Dr. Pete, Duncan Morris, Jane Copland, Jeff Donenfeld, Joshua Sciarrino, Martin Bowling, Monica Wright, Stephan Spencer, Taylor Pratt and Will Critchlow.
P.S.S If you are ever at one of these events and by chance see something on someone’s shirt like say some chocolate from a Twix they ate a couple of hours before lunch then be sure and let them know it’s there. Otherwise, they will walk all around at lunch and throughout the rest of the day with chocolate rubbed in on his/her shirt. That’s not a good way to network now is it?
SEO: SMX Advanced 2008: Give It Up Recap
As you know we posted about the SMX Advanced and the 30 day embargo that we had to wait for to learn what went on during the Give It Up Session of SMX Advanced. Thanks to Lisa over at Bruce Clay, we now know what all transpired during the session.
She took some good notes on each presentation, both the whitehat SEO and blackhat SEO presentations. The panelists for the session were Rand Fishkin (SEOmoz), Todd Friesen (Visible Technologies), Michael Gray (Atlas Web Service), Rob Kerry (Ayima Search Marketing), Marty Weintraub (AimClear) and Stephan Spencer (Netconcepts).
Here’s a brief rundown of the topics:
Stephan Spencer lists a bunch of tools for blackhat methods including A Link Ninja Tool, Google Directory Mining Tool, Using a Proxy Server for SEO, Thin Slicing and URL Testing and Iterative Optimization.
Marty Weintraub offered up some more blackhat methods with topics including Fools Gold Link Exchange, Nested iFrame Community Crawler and Extended SEO with Powerful Social Media Profiles.
Michael Gray spoke about more white topics such as how to beat the AdWords Quality Score and how the Quality Score Gets Adjusted Just Like The Sandbox.
Rob Kerry gave a disclaimer that his methods may be perceived as blackhat so he advised everyone not to try it on their branded sites. He talked about Micro Site Creation, Automated Content and On Topic Spamming.
Todd Friesen followed up with topics such as finding old blogs, hotlinking images, how to use Digg to your advantage, custom 404 pages, reputation management and Google bowling.
Rand Fishkin was last to go and due to him having a lot of slides to show during his presentation, Lisa kinda of lost track she says. Here are a few things she caught. He spoke about how to Search For Links, Google Local Ranking Tips, Reputation Tracking Query, Google Temporal Web Search and had an Obligatory Black Hat Slide as well.
That about sums it up and as you can see there were some blackhat methods being discussed so keep in mind what the penalties may be from Google and the other search engines should you get caught trying to do these methods. Regency Interactive makes sure it sticks to Google’s guidelines and does not practice any type of blackhat methods. However, we do think everyone should know exactly what is and is not blackhat so that everyone has a better understanding.
Check back with us in two weeks for our next article!
Tags: regency interactive, regency interactive corporation, smx advanced, whitehat seoLink Building: I Ask You, What Is Yahoo! Buzz?
Throughout some of the various blogs I read I always noticed a button labeled Yahoo! Buzz at the end of each post, but I never knew what exactly is was until now. Kind of like Digg, Yahoo! Buzz allows its users to determine what are the most “remarkable” stories and videos around on the Internet. By voting for a particular article or video that you think is “remarkable” it will give that article the attention it deserves. Basically, Yahoo! Buzz showcases the best of the best voted by us everyday people as instead of editors, the Yahoo! users get to decide what is the best story / video out there on the Internet and these becomes to top-rated stories / videos around. Thus, you can see the resemblance to Digg and how Digg works.
According to Yahoo! Buzz’s website here it how it works:
- First, we determine the most popular topics that people are searching for on Yahoo!.
- Then, we showcase the most popular stories within those topics, based on activities like voting and emailing stories to friends.
- Stories with most Buzz may be published on the Yahoo! home page - you can impact what millions will see on Yahoo!.
You can also email any top story / video that you think is interesting to your friends as well as download Yahoo! Buzz widgets for your website. And, they even have a buzz log to show you what everyone is “talking” about on the Internet. It looks like this will be a very useful site for Yahoo!’s users. Now the question to answer is; which will be more popular: Yahoo! Buzz or Digg?
Tags: regency interactive, regency interactive corporation, search engine optimization, seo company, yahoo, yahoo buzz
