SEOmoz Seminar - Sessions So Good They’ll Make Your Head Hurt!
As you all know I attended the SEOmoz Expert Training Seminar last week (Aug. 19 & Aug. 20) and I had previously told you that I would review the sessions for our readers once I got back. Well, unfortunately, I cannot review the sessions for you as they have asked us not to blog about what was taught at the various sessions. I totally respect that and have no issues with not being able to tell our readers what we learned. I can, however, let you know what the sessions were about. Then, you can see why my head hurt after the sessions were over! That’s just how good the sessions were at SEOmoz and I am definitely glad that I got to attend the event.
Day One
Thinking Like A Search Engineer - Rand Fishkin
Elite Site Architecture - Rand Fishkin & Stephan Spencer
White Hat Cloaking - Rand Fishkin
Spam Detection & False Positives - Nick Gerner
Legal Issues - Sarah Bird
Site Reviews - Rebecca Kelley & Rand Fishkin
Global Search - Will Critchlow & Duncan Morris
Sitemaps & Webmaster Tools - Rand Fishkin & Stephan Spencer
Crawlability - Jeff Pollard
Day Two
Reputation Management - Will Critchlow & Duncan Morris
Social Networks For SEO - Jane Copland
Opportunities & Pitfalls Of Buying Links - Seth Besmertnik
Enterprise Link Building - Rand Fishkin
Vertical Search Inclusion - Stephan Spencer
Future Of Search Engines - Danny Sullivan
Expert Q&A - Danny Sullivan, Rand Fishkin, Stephan Spencer, Nick Gerner, Will Critchlow & Duncan Morris
These sessions were so great we’re going to implement quite a few of their suggestions in our services at Regency Interactive. Just to give you a hint of what we will be implementing; we’re going to offer more in depth site reviews, more social media services, putting more thought into conversions for our clients and so forth.
P.S. It was also great to meet the people I treat with on a daily basis: Alex Bennert, Brian Carter, Dana Lookadoo, Danny Sullivan, David Mihm, Derek Edmond, Dr. Pete, Duncan Morris, Jane Copland, Jeff Donenfeld, Joshua Sciarrino, Martin Bowling, Monica Wright, Stephan Spencer, Taylor Pratt and Will Critchlow.
P.S.S If you are ever at one of these events and by chance see something on someone’s shirt like say some chocolate from a Twix they ate a couple of hours before lunch then be sure and let them know it’s there. Otherwise, they will walk all around at lunch and throughout the rest of the day with chocolate rubbed in on his/her shirt. That’s not a good way to network now is it? 
SEO: How To Properly Redirect Your Old Domain Name To Your New Domain Name
Did your company change names and thus you have a new domain name? Or, did your company register multiple domain names so that you could protect your brand? Hopefully, you set up a proper SEO friendly redirect on the domain names that you’re currently not using. Wait a minute; you’re not sure are you? Regency Interactive can fix that for you.
Why is it important you ask? It’s extremely important because when Googlebot or any other search engine robot visits your website to crawl it, that it be able to follow any redirects that you may have set up on your domain name. If a search engine is not able to follow your existing redirect then the robot will automatically assume that the existing website has no content on it and thus does not need to be indexed by the robot. And, if your domain name may have had existing organic rankings, there’s a good chance that those organic rankings may suffer and eventually fall off the top pages of that particular search engine. Thus, it’s important to have your website use a proper redirect on it.
Is there more than one way to do a redirect? The answer is yes! The question then becomes, how best to implement a SEO friendly redirect on your domain name (s). There are a variety of ways to redirect a domain name; although most of these redirects will often do more harm than good for your domain name(s). What you want to do is have all of your old / alternate domain names to “301 redirect” to your new / main domain name.
What’s a 301 redirect? A 301 redirect tells a search engine spider that the domain they are trying to access has permanently moved to a new location, which of course is your new / main domain name. How this works, is that when both your visitors and search engine spiders visit your domain name, they will be automatically redirected to the new / main domain name from your old / alternate domain name. Another redirect that most people are familiar with is what’s called a 302 redirect, which is a temporary redirect that basically says Domain B has temporarily moved to Domain A, but that they may move back to Domain B and start serving content there. It’s been noted that Google prefers for you to do a 301 redirect instead of a 302 redirect as it is more search engine friendly.
To learn how to do a proper redirect on various servers, feel free to consult this page.
Tags: redirects
