What is a Google Adwords Professional?
As I discussed in our last series, Regency Interactive is offering Google Adwords Management and Consulting services to more of our clients especially since we now have three team members that have become a certified Google Adwords Professional. We also have two others in the process of learning on how to become a certified Google Adwords Professional.
So what is a certified Google Adwords Professional exactly? According to Google this is what being certified means:
Qualified Individuals and Qualified Companies within the Google Advertising Professionals program have passed the Google Advertising Professionals Exam and have met other requirements in order to achieve this level of recognition.
In summary, Google has recognized that we now have three team members that have done very well on their Adwords exam and thus can assist our clients with their Google Adwords accounts, whether they need Google Adwords management or consulting help.
So what comes with this accomplishment? Well besides a nice warm, fuzzy feeling for accomplishing such a great achievement, Google also gives us a fancy logo to display on our website as well as a professional status page that profiles our business name and displays their validation that we’re an authentic Qualified Company within Google Adwords.
If it’s not easy to see, Regency Interactive is proud to be able to offer these services as our team loves being able assist our clients in any way shape or form. Stay tuned to learn more about other services that we will be offering soon for our clients.
Tags: google adwords, google adwords consulting, google adwords optimization, google ppc, ppc, regency interactive, regency interactive corporation, sem company, sem firm, sem firmsHow To Optimize Your Google Adwords Account - Part III
Now that we’ve discussed headlines in Part I and Part II of our series let’s talk about some rules to follow for Lines 1 and 2.
We like to follow these two rules: Line 1 should always “solve a problem” and Line 2 should always provide a “warm and fuzzy feeling” to the users.
With trying to solve a problem in Line 1, it’s a good idea to try and have the keyword phrase show up in Line 1 as this would enable another highlighted phrase match for your ad. Since you should already be using the {KeyWord:} tool as referenced in Part II of our series; then your search term now would automatically be highlighted in the headline as well as in Line 1. The goal in trying to solve a problem is that you must give a solution to the searcher. Therefore, what better way to solve their problem than to reference the keyword again in Line 1? It makes perfect sense!
Now on the second line lets discuss how to create a “warm & fuzzy” feeling for your prospects.
Some ways that you can convey a “warm and fuzzy” feeling are by listing “Manufacturer” or “Mfg.” in Line 2 as prospects assume a manufacturer is more likely to give them a better price point than a retail store would. “Online Shopping”, “In Stock”, “Free Quotes”, “Free Shipping”, “Next Day Shipping”, “Warranty” and “In Business for # amount of years” are some other great examples to mention in Line 2 that will help you create that “warm and fuzzy” feeling for your potential prospects.
Well that concludes Part III in our series on how to optimize your Google Adwords account so be sure to check back for the last two tips in our series!
Tags: google adwords, google adwords consulting, google adwords optimization, google ppc, ppc, ppc keywords, regency interactive, regency interactive corporation, sem company, sem firm, sem firmsHow To Optimize Your Google Adwords Account - Part II
Today, we’re continuing with our series on how to optimize your Google Adwords campaign. In Part 1 of our series on Google Adwords Optimization, we showed you how important it is for your Google Adword ad to stand out prospective customers. The next item that you should concentrate on optimizing is your ad headline as it’s really critical to in making your Google Adwords campaign stand out to users.
Never forget that your main goal is to try and persuade someone’s eyes to look at your ad and thereby create a reason for them to click on your ad. One way to do this is by using the dynamic keyword tool {KeyWord:}. The dynamic keyword tool is a way to instantly make your ad be specific to the user’s search. By being specific to the user’s search your headline will stand out because Google will automatically “BOLD” whatever matches a user’s search. Thus, if your ad title matches the user’s search, it’s going to stand out more to them per say.
Another thing to keep in mind is that there are instances in which this tool would not be useful to you. For example, if the search term is over 25 characters this tool will not be as effective as that is the limit on the dynamic keyword tool.
Also, you should not use this tool if your targeting a trademark name/product. In these instances, you would need a default headline that closely resembles the terms being searched by the user and in the instance for a trademark, you should focus on something specific. For example, lets suppose you are trying to target the keyword “Miami Hilton Hotel”. The term “Hilton” was trademarked by the Hilton Hotels Corporation and Google frowns upon companies using this trademark.
So what can you target instead? You should have your ad headline target something similar to “Miami Hotels” or “Luxury Miami Hotels” and therefore the keyword tool would not be beneficial to you. However you still have “Miami” and “Hotels” in your headline because of that Google will still highlight the ad headline even though you are not targeting “Hilton” within it. Well there you have it; Part 2 of our series is complete. Stay tuned for more information on how to optimize your Google Adwords campaign.
Tags: google adwords, google adwords consulting, google adwords optimization, google ppc, ppc keywords, sem company, sem firm, sem firmsSEO: What Questions Should You Ask An SEO Firm Before You Hire Them?
What questions should you ask an search engine optimization (SEO) firm you’re thinking about hiring to determine their legitimacy? A High Rankings Forum thread gives you some of the must-know questions to ask. We’ve outlined some of them below:
- How long they have been doing SEO?
- Can you give me three clients that you have had first-page results for?
- What are some campaigns you have succeeded with?
- Can you illustrate any significant traffic boosts or conversion boosts?
- What is your general SEO process?
- What is your criteria for choosing keyword phrases?
- How is success measured?
- What should you expect from us as a client?
The lists features more questions that should be asked. It’s a good read so head on over there to see what questions you should be asking your search engine optimization firm before you hire them.
The forum discussion continues at the High Rankings Forum.
Tags: internet marketing, search engine optimization firms, sem company, sem firm, sem firms, seo company, seo firms
