SEOmoz Seminar - Sessions So Good They’ll Make Your Head Hurt!
As you all know I attended the SEOmoz Expert Training Seminar last week (Aug. 19 & Aug. 20) and I had previously told you that I would review the sessions for our readers once I got back. Well, unfortunately, I cannot review the sessions for you as they have asked us not to blog about what was taught at the various sessions. I totally respect that and have no issues with not being able to tell our readers what we learned. I can, however, let you know what the sessions were about. Then, you can see why my head hurt after the sessions were over! That’s just how good the sessions were at SEOmoz and I am definitely glad that I got to attend the event.
Day One
Thinking Like A Search Engineer - Rand Fishkin
Elite Site Architecture - Rand Fishkin & Stephan Spencer
White Hat Cloaking - Rand Fishkin
Spam Detection & False Positives - Nick Gerner
Legal Issues - Sarah Bird
Site Reviews - Rebecca Kelley & Rand Fishkin
Global Search - Will Critchlow & Duncan Morris
Sitemaps & Webmaster Tools - Rand Fishkin & Stephan Spencer
Crawlability - Jeff Pollard
Day Two
Reputation Management - Will Critchlow & Duncan Morris
Social Networks For SEO - Jane Copland
Opportunities & Pitfalls Of Buying Links - Seth Besmertnik
Enterprise Link Building - Rand Fishkin
Vertical Search Inclusion - Stephan Spencer
Future Of Search Engines - Danny Sullivan
Expert Q&A - Danny Sullivan, Rand Fishkin, Stephan Spencer, Nick Gerner, Will Critchlow & Duncan Morris
These sessions were so great we’re going to implement quite a few of their suggestions in our services at Regency Interactive. Just to give you a hint of what we will be implementing; we’re going to offer more in depth site reviews, more social media services, putting more thought into conversions for our clients and so forth.
P.S. It was also great to meet the people I treat with on a daily basis: Alex Bennert, Brian Carter, Dana Lookadoo, Danny Sullivan, David Mihm, Derek Edmond, Dr. Pete, Duncan Morris, Jane Copland, Jeff Donenfeld, Joshua Sciarrino, Martin Bowling, Monica Wright, Stephan Spencer, Taylor Pratt and Will Critchlow.
P.S.S If you are ever at one of these events and by chance see something on someone’s shirt like say some chocolate from a Twix they ate a couple of hours before lunch then be sure and let them know it’s there. Otherwise, they will walk all around at lunch and throughout the rest of the day with chocolate rubbed in on his/her shirt. That’s not a good way to network now is it? 
Search Engine Optimization: Title Tags, Title Tags & Title Tags
Here’s a summarization of a good article from Stoney deGeyter from Pole Position Marketing that was posted on Search Engine Guide.
The title tag is one of the most important real estate areas on your website. Your title tags will appear on the clickable links within a search engine’s results page. Just fixing your title tags can often generate quickly an appreciable difference to your rankings. If you have lots of products or pages, it is worth the time to fix all your title tags so that they are unique to that specific page. Here is an example of a good title tag:
Page Keyword 1, Page Keyword 2 & Page Keyword 3 - Company Name
Here are some tips for title tags:
- Do whatever you need to make your title tags unique on each page of your website. Make sure it is not tied to anything else.
- You can use the business name in the title tag; though try to have it at the end! The people who already know your company by name can find you faster. Even though, you’re not a brand name yet, chances are you’ll eventually be one.
- Title tags should use specific keyword phrases. It should accurately reflect page content.
- Your title tag should not be more than 60-80 characters.
Title tags are one of the strongest ways to impact your rankings within the major search engines so if you have time to only do one thing on your website, work on those title tags ASAP! Make sure to contact Regency Interactive today to learn more about how we can best optimize your website.
Tags: search engine optimization, seo, seo company, title tags
