What is CRM?
What is CRM and why is it important?
According to Dictionary.com, CRM is Customer Relationship Management. It is also a term to describe software that helps a business organize and manage customer data. The aim of CRM is to assist in building lasting customer relationships. You want to turn customer satisfaction into customer loyalty.
Did you know it costs 5 to 7 times more to introduce a new customer to buy than it does an existing customer? 68% of customers who walk away from a relationship with a vendor do so because of poor customer service. Companies who give spotty and inconsistent service will lose customers.
Managing your customer relationship is important for all businesses. With the economy in the state that it is, now is the time to craft your CRM strategy with your customers. The businesses that will come out of this economic situation on top are those who learn how to meld little into much. That means helping our clients succeed into sales and growth.
At Regency Interactive we have already started this process.
We have one-on-one relationships with many of our clients.
We clearly interact with our clients so they know exactly what services we provide.
We stay up-to-date on all new technologies so we have better information at our fingertips to optimize the service for our customers and maximize their revenue.
As you can see CRM is very important because of today’s fast competitive environment. With the globalization of the internet, competition can now come as easily from around the world as from around the corner. At Regency Interactive we appreciate our customers. You can count on it!
SEOmoz Seminar - Sessions So Good They’ll Make Your Head Hurt!
As you all know I attended the SEOmoz Expert Training Seminar last week (Aug. 19 & Aug. 20) and I had previously told you that I would review the sessions for our readers once I got back. Well, unfortunately, I cannot review the sessions for you as they have asked us not to blog about what was taught at the various sessions. I totally respect that and have no issues with not being able to tell our readers what we learned. I can, however, let you know what the sessions were about. Then, you can see why my head hurt after the sessions were over! That’s just how good the sessions were at SEOmoz and I am definitely glad that I got to attend the event.
Day One
Thinking Like A Search Engineer - Rand Fishkin
Elite Site Architecture - Rand Fishkin & Stephan Spencer
White Hat Cloaking - Rand Fishkin
Spam Detection & False Positives - Nick Gerner
Legal Issues - Sarah Bird
Site Reviews - Rebecca Kelley & Rand Fishkin
Global Search - Will Critchlow & Duncan Morris
Sitemaps & Webmaster Tools - Rand Fishkin & Stephan Spencer
Crawlability - Jeff Pollard
Day Two
Reputation Management - Will Critchlow & Duncan Morris
Social Networks For SEO - Jane Copland
Opportunities & Pitfalls Of Buying Links - Seth Besmertnik
Enterprise Link Building - Rand Fishkin
Vertical Search Inclusion - Stephan Spencer
Future Of Search Engines - Danny Sullivan
Expert Q&A - Danny Sullivan, Rand Fishkin, Stephan Spencer, Nick Gerner, Will Critchlow & Duncan Morris
These sessions were so great we’re going to implement quite a few of their suggestions in our services at Regency Interactive. Just to give you a hint of what we will be implementing; we’re going to offer more in depth site reviews, more social media services, putting more thought into conversions for our clients and so forth.
P.S. It was also great to meet the people I treat with on a daily basis: Alex Bennert, Brian Carter, Dana Lookadoo, Danny Sullivan, David Mihm, Derek Edmond, Dr. Pete, Duncan Morris, Jane Copland, Jeff Donenfeld, Joshua Sciarrino, Martin Bowling, Monica Wright, Stephan Spencer, Taylor Pratt and Will Critchlow.
P.S.S If you are ever at one of these events and by chance see something on someone’s shirt like say some chocolate from a Twix they ate a couple of hours before lunch then be sure and let them know it’s there. Otherwise, they will walk all around at lunch and throughout the rest of the day with chocolate rubbed in on his/her shirt. That’s not a good way to network now is it? 
SEO: SMX Advanced 2008: Give It Up Recap
As you know we posted about the SMX Advanced and the 30 day embargo that we had to wait for to learn what went on during the Give It Up Session of SMX Advanced. Thanks to Lisa over at Bruce Clay, we now know what all transpired during the session.
She took some good notes on each presentation, both the whitehat SEO and blackhat SEO presentations. The panelists for the session were Rand Fishkin (SEOmoz), Todd Friesen (Visible Technologies), Michael Gray (Atlas Web Service), Rob Kerry (Ayima Search Marketing), Marty Weintraub (AimClear) and Stephan Spencer (Netconcepts).
Here’s a brief rundown of the topics:
Stephan Spencer lists a bunch of tools for blackhat methods including A Link Ninja Tool, Google Directory Mining Tool, Using a Proxy Server for SEO, Thin Slicing and URL Testing and Iterative Optimization.
Marty Weintraub offered up some more blackhat methods with topics including Fools Gold Link Exchange, Nested iFrame Community Crawler and Extended SEO with Powerful Social Media Profiles.
Michael Gray spoke about more white topics such as how to beat the AdWords Quality Score and how the Quality Score Gets Adjusted Just Like The Sandbox.
Rob Kerry gave a disclaimer that his methods may be perceived as blackhat so he advised everyone not to try it on their branded sites. He talked about Micro Site Creation, Automated Content and On Topic Spamming.
Todd Friesen followed up with topics such as finding old blogs, hotlinking images, how to use Digg to your advantage, custom 404 pages, reputation management and Google bowling.
Rand Fishkin was last to go and due to him having a lot of slides to show during his presentation, Lisa kinda of lost track she says. Here are a few things she caught. He spoke about how to Search For Links, Google Local Ranking Tips, Reputation Tracking Query, Google Temporal Web Search and had an Obligatory Black Hat Slide as well.
That about sums it up and as you can see there were some blackhat methods being discussed so keep in mind what the penalties may be from Google and the other search engines should you get caught trying to do these methods. Regency Interactive makes sure it sticks to Google’s guidelines and does not practice any type of blackhat methods. However, we do think everyone should know exactly what is and is not blackhat so that everyone has a better understanding.
Check back with us in two weeks for our next article!
Tags: regency interactive, regency interactive corporation, smx advanced, whitehat seoSEO: Common SEO Tips For The Beginner
From time to time we come across companies that just do not understand the basics of SEO work. There is a lot of out of date and black hat SEO advice out there, which acted upon will get your site banned. The SEO tips below should inform the reader what they can and cannot do in regards to SEO. If you need more in depth help, Regency Interactive has a staff of employees with over 30 years combined experience that is ready to help you!
- Do not use the same exact title on every page on your website. The search engines may determine that all your pages are the same if your titles tags are the same and thus those pages would not have as much relevancy!
- Do not link to link farms or other search engine unfriendly neighborhoods. You also shouldn’t buy any links as well. It’s known that Google does not like sites that purchase links.
- Describe your images with the use of alt and title tags. This will help the engines index your pages better in terms of relevancy and helps readers who use text only browsers.
- Do not use doorway pages. Doorway pages are mostly used for robots and not humans. Search engines like to index human-friendly pages.
- Do not “spam/keyword stuff” your site with meaningless keywords in meta tags or anywhere else on your website.
- Do not use any type of black hat cloaking. Blackhat cloaking is when the content presented to the search engine spider differs from the content that is presented to the users’ browser. They want to be able to see the same content your users see.
- Do not use hidden content within your website. Search engines want your content to be visible to your users and will penalize you for hidden content.
These are just some basic hints and tips that any website owner can use to enhance their website.
Tags: search engine optimization, seo, seo tips, whitehat seoSEO: SMX Advanced: Recap From Matt Cutts
Last week we posted recaps of what all went on at SMX Advanced. Well this week Matt Cutts, the head of Google’s Webspam team, posted his recap of what happened at SMX Advanced. It’s always good to hear from people on the opposite end of the spectrum of us SEO companies. Matt also mentioned that he thought there was more blackhat strategies being told than there were last year.
Supposedly, there was a big stir last week with everyone saying there was too much blackhat being talked about at the conference. Although we do not practice any blackhat strategies at Regency Interactive, I personally believe it’s always handy to know what those strategies are so that you are aware of them. Especially, when client comes to you after being burned by other SEO companies you already know some things to check for to see if the previous company did any blackhat practices on that particular site.
To learn what Matt thought about SMX Advanced you can continue reading his article here.
Tags: matt cutts, regency interactive, regency interactive corporation, seo, seo firm, smx, smx advanced, whitehat seo
