What is CRM?
What is CRM and why is it important?
According to Dictionary.com, CRM is Customer Relationship Management. It is also a term to describe software that helps a business organize and manage customer data. The aim of CRM is to assist in building lasting customer relationships. You want to turn customer satisfaction into customer loyalty.
Did you know it costs 5 to 7 times more to introduce a new customer to buy than it does an existing customer? 68% of customers who walk away from a relationship with a vendor do so because of poor customer service. Companies who give spotty and inconsistent service will lose customers.
Managing your customer relationship is important for all businesses. With the economy in the state that it is, now is the time to craft your CRM strategy with your customers. The businesses that will come out of this economic situation on top are those who learn how to meld little into much. That means helping our clients succeed into sales and growth.
At Regency Interactive we have already started this process.
We have one-on-one relationships with many of our clients.
We clearly interact with our clients so they know exactly what services we provide.
We stay up-to-date on all new technologies so we have better information at our fingertips to optimize the service for our customers and maximize their revenue.
As you can see CRM is very important because of today’s fast competitive environment. With the globalization of the internet, competition can now come as easily from around the world as from around the corner. At Regency Interactive we appreciate our customers. You can count on it!
SEM: Are Your Keywords With Google Adwords Costing You Extra Money?
Over at Search Engine Land they have this great article about keywords. It says that there are 8 keyword mistakes that are costing you money with your PPC account. Many people pick keywords that just don’t fit in their site, that are not relevant, or they are too broad. Sometimes you have to step outside the box and put yourself in your customers’ minds and try to think what keywords they are thinking about searching. Here are a few of the 8 common mistakes with our notes about them:
Selecting single word keywords
Choosing a single keyword is a poor choice, unless you are a powerful brand name and have been established. Single terms are overly competitive and expensive. They also tend to be very broad.
Not considering the competition
Some keywords are very hard to obtain rankings for. Some companies choose them blindly and realize later how much money they will have to spend to get top rankings. The real estate market is an excellent example. You need to pick your battles carefully.
Failing to periodically review keywords
The English language is growing all the time. The article suggests that you use Wordspy.com. It is a tool that helps you learn new expressions. Revisiting your keywords often arms you with performance data so you can refine your choices.
You can learn about the rest of the 8 keyword mistakes here.
Regency Interactive takes the necessary time to do a thorough keyword analysis for our PPC & SEO clients. If you’re interested in learning more about our Internet marketing services, contact Regency Interactive today at 252-428-0200!
Tags: google adwords, google adwords consulting, ppc, ppc keywords, yahoo search marketing
