Google has kicked off a new feature called “Call Metrics” for their AdWords program.
Though not offered to all advertisers yet, opting in to this feature will cause Google to dynamically generate a toll free phone number that is then placed beside your ad. This “dynamic” number will forward to the phone number associated with your company.
When a call is made, that “action” will be reported in your AdWords account. This will allow us to provide a specific number of conversions based on prospects calling the dynamic phone number.
The beauty of this program is that it’s currently in “beta” development, which means there are NO CHARGES associated with people calling the dynamic phone number.
Google has a nice overview video you can view HERE.
If a prospect takes no action with the phone number and simply clicks your link then normal Cost Per Click charges will be applied.
What Google’s hoping is that they can show substantial conversions and eventually charge for this feature. We also think that they are trying to minimize the amount of advertisers that put their 800 numbers in their ad.
You can see an example of Google’s Call Metrics in action below.
If you have any questions about this new “beta” feature or want to know if your AdWords account qualifies, contact us today!